I thought we would share the press release from the National Retail Federation (see link below).
They are spot on when they talk about the importance of tokenization and encryption - which is completely different than the EMV issue - tokenization and encryption help prevent card data theft - very serious credit card security issues that should concern every retail store owner.
"While chips make it more difficult to create counterfeit cards from stolen card data, retailers surveyed said they are also working on technologies like tokenization and encryption that make it difficult to steal card data in the first place."
Here at Skurla's POS Solutions, we are seeing all levels of EMV solution readiness - we work with dozens of vendors - and there is still A LOT of confusion in the marketplace. Several solutions that claim to be ready, may in fact be only partially ready. It depends on who you process with, what payment methods you take (for example, many many processors and EMV solutions still don't have debit and EBT certified on an EMV solution yet), what software you use, what hardware you have, etc.
The good news is that in 2017 I think we will see a much higher rate of adoption. But is it still time consuming, confusion, and often expensive for retailers to implement at their stores.
If you would like to know more about how EMV impacts your business, please contact us, and we will be glad to help.