We wanted to share this special report from Supermarket News how five key product categories - produce, meat, deli, bakery, frozen foods - have been transformed and what trends are shaping their futures.
Here are some excerpts from the article:
Produce: consumers have been moving toward local produce in supermarkets for years, but the COVID-19 pandemic has increased demand as customers are more inclined to help out their local producers in a time of need while feeling better about food safety when produce is coming from suppliers they know.
Meat: More digital engagement with customers as well as value-added options, new meal opportunities and filling the need for comfort foods can help retailers and the meat industry maintain the strong sales they’ve experienced in the category over the past year, said speakers during a Meat Conference session last week.
Deli: While prepared foods at the deli counter have struggled during COVID, sales of deli meats have been off the charts thanks in large part to more lunch occasions at home.
Bakery: The onslaught of COVID-19 brought with it confusion and fear in the supermarket, and fresh bakery departments were among the hardest hit sections of the grocery store, with people afraid to purchase anything that others could come in contact with.
Frozen Foods: When it came to stocking up on grocery items during the pandemic, frozen foods were hot. The question is, how much of the sales gains that supermarkets achieved in 2020 will melt away in 2021?
This is just a small snippet of some really useful information for those in the grocery sector.
Click here to read the entire article, to help you adapt, as consumer behavior continues to change.
And at Skurla's, we have grocery point of sale systems that help track trends and product movement that help retailers navigate consumer trends.