'Tis the Season for Gift Cards!


close up of a note card with ribbon bow on white background-1The holidays are fast approaching, and your customers will be looking for gift cards to give to their family and friends – do you have enough to meet their demand? Typical turn around times takes around 2-4 weeks from time of order, but the closer it gets to the holidays, these lead times can double.

If you don’t take gift cards, keep reading below or click here to learn a few reasons on why you should!

Leftover Balance / Unused Cards

It’s fairly common for customers to have a leftover balance on their cards that they don’t use. Even if it’s a small amount here and there, that revenue adds up. The same with unused cards that either get lost or people forget about. There are costs associated with buying the cards themselves and whatever gift card processing fees are involved, but usually those costs are minimal.

Customer Referrals

A customer who purchases a gift card and gives it to a friend or family member is typically a fan of your business. In many ways, they are marketing for you – spending their money to have another enjoy what you are offering. Plus whenever they look into their wallet, they will see your logo – yet another form of advertising. With the low costs associated with the cards, these customer referrals can drive brand awareness and reach customers in ways you couldn’t.

Upselling / Overspending

Most gift cards are for balances are for smaller balances, with $25 and $50 being typical. Some customers will want to purchase more than what was on their gift card in order to spend the entire gift card in one visit. This tendency to overspend is usually around 20% of the gift card face value.

Other Considerations

Transactional costs for gift card processing varies from companies and POS systems. The most common is a monthly fee with a fee per transaction. These fees can even extend to a balance inquiry, so for locations that utilize a lot of gift cards like coffee shops, these fees can add up quickly and possibly put a big dent in your bottom line numbers.  Some Point of Sale systems, such as Counterpoint, have built in gift cards with unlimited transactions, making it a fixed cost for all your gift card transactions.

Or click below to learn about more tips for building your business using gift cards.

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Call us today at 907-243-2683, and we can get the ball rolling on your gift cards.

About The Author

Vice President & Sales Manager for Skurla's POS Solutions, Thomas has been with the company for over 13 years. He loves working with our customers and bringing more value to our partnerships. Being in the IT field for over 20 years, he is also an ETA CPP as well as a PCI SSC Qualified Integrator and Reseller (QIR). But don't let all that intimidate you - he is still a down to earth person who will take the time help you out, answer your questions and get you in a solution that works for you! Connect with Thomas on LinkedIn: www.linkedin.com/in/thomas-greenman-33233a108/