4 Reasons Why This Tool Will Transform Your Restaurant


Do you feel like you barely have enough time to run your restaurant? Could you use another employee to help you manage your social media presence but don’t have the budget for one? Do you want more reviews for your restaurant but aren’t sure how to get there? If you’re like most restaurateurs, the answer to all these are likely - yes!

It’s becoming an increasingly more technological world, and smaller restaurants don’t have the resources and budgets that large companies have. You need a big win, and let’s face it, you need it today. That’s where a CRM (Customer Relationship Management) system comes into play.

At its very basics, a CRM system is just a way to manage your restaurant's interactions with both current and potential customers. It analyzes data about your customers and serves it up in various ways, allowing you to take meaningful action. If that sounds complicated, it is. But it doesn’t have to be. Finding the right CRM for your business is a challenge, but we’ve found a product that makes it incredibly easy to have this technology work FOR you, saving you time and money. Our TransLink Insights does all of this and more, enabling you to transform your restaurant into the powerhouse you know it can be.

TransLink Insights provides:

1. Reputation Managementreputation management

Nowadays, 85% of people use the internet to find local restaurants. 90% say their buying decisions are swayed by online reviews. Insights saves time by allowing you to read and respond to all of your review in one place (Yelp, Facebook, Google, etc.). It will even alert you when you receive a negative review via text or email. It can even auto-respond as well!

2. CRM – 

crm-1Insights can automatically create and update profiles from all your credit card customers. You can easily search and segment customers by who’s new, who’s loyal, who spends the most, and more.


3. Marketing Automation

marketing automationAttract and retain customers – repeat customers spend 67% more and are 5-10 times less expensive to sell to. As odd as it might sound, 80% of happy customers never return. Automated email marketing campaigns keep your restaurant in your customers' mind. Don’t worry if that sounds complicated – Insights does all the hard work for you with simple, easy to use templates that can be done in just a couple of minutes.

Imagine if you could give your customers a nudge, automatically, without thinking about it? Well imagine no more, Insights will automatically deliver personalized emails, offers and marketing messages based on activity. For example, if you want everyone who hasn’t been in your business in 2 months to get a 15% off coupon on their next entrée , just create an offer, sit back and let Insights do the work. You’ll also get a report showing how well the promotion worked.

4. Business Intelligence

BIUsing Insights' dashboard, you can see every card transaction for your business. Compare your revenue against similar businesses nearby in your area and see if spending is going up or down in your neighborhood. You can even see how weather, holidays, and events drive your revenue.

If you process credit cards with Skurla’s and want to increase your revenue, protect and grow your online reputation and reviews, and get the business intelligence you need, call at 907-243-2684 or email us (sales@skurlas.com) and we will get you started with Translink Insights.

If you aren’t already saving money on credit card processing or don't have a partner like Skurla’s in your corner – what are you waiting for? Since 1976, we have been partnering with Alaskans to help their businesses thrive by providing a single source for excellent customer service, point of sale systems, and honest payment solutions.

Please Contact Me!


About The Author

Vice President & Sales Manager for Skurla's POS Solutions, Thomas has been with the company for over 13 years. He loves working with our customers and bringing more value to our partnerships. Being in the IT field for over 20 years, he is also an ETA CPP as well as a PCI SSC Qualified Integrator and Reseller (QIR). But don't let all that intimidate you - he is still a down to earth person who will take the time help you out, answer your questions and get you in a solution that works for you! Connect with Thomas on LinkedIn: www.linkedin.com/in/thomas-greenman-33233a108/